How To

How To Use Oils And Serums

face serum facial oil

While most of us know to cleanse, tone and moisturise, not many realise that face serum and facial oils are actually the heavy lifters of our skincare regimen. They’re rich in potent ingredients and can be used to tailor routine to your skin’s needs. Read on to discover what face serums and oils are, how to apply them, and how to find the perfect blend for you.  

About face serums 

What is face serum and what does it do? 

Lightweight, absorbent and gel-like in texture, a face serum is filled with active ingredients that target specific skin concerns. It’s far more potent than a moisturiser and can penetrate deeper into the skin.  

How to apply serum on face 

Face serum should be applied to clean, dry skin after cleansing, exfoliating and toning, but prior to moisturising.  

It’s important to apply serum to a freshly cleansed base, so the potent ingredients can be effectively absorbed into the skin. If there’s anything blocking the pores, these products won’t be able to get their job done as well as they should.  

About facial oils 

What is facial oil? 

Despite differences in texture, facial oils serve the same purpose in your skincare routine as serums. They deliver concentrated ingredients to target specific skincare concerns.  

Oils, though, (as the name suggests) have an oily consistency and can take longer to absorb. 

How to use facial oil 

A facial oil should be applied the same way as a serum: after cleansing and toning, but before a face cream. To ensure all products work as well as possible, wait a couple of minutes between each step to give each product time to absorb. 

sukin face serum facial oil

Should I use serum, oil and moisturiser? 

Serums and oils are often (mistakenly) viewed as interchangeable with your moisturiser, and while there are moisturisers available that can target specific skin concerns, the active ingredients in your serum or oil are far more potent and concentrated.  

As such, serums and oils should be used alongside your moisturiser. Apply the treatment first, allow to sink in for 2 minutes, then follow up with face cream.  

How to choose a serum or oil for your skin type  

Given how specific you can get with serums and oils, it’s worth having a few on hand to cater to your skin’s daily needs. Keep your cleanser, toner and moisturiser the same, then use a face serum or oil to tailor your routine. 

  1. Best serum for oily skin 
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    Best serum for oily skin 

    For those with oily skin, it can be tempting to skip the treatment step in your skincare routine for fear of adding another thick layer of product to their already oily skin. However, oily skin types can benefit from serums, as many actually work to balance sebum production. Their lightweight texture also feels comfortable on the skin. 

    The best serums for oily skin are those that are quickly absorbed and work to balance the skin’s natural oil production levels, such as Sukin’s Super Greens Facial Recovery Serum. Infused with detoxifying Super Green extracts of Kale, Spirulina and Parsley, this serum for oily skin promotes a radiant, even-looking tone, while keeping skin lightly hydrated.  

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  2. Best serum for dry skin 
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    Best serum for dry skin 

    If your goal is to heal dry skin, look for serums that are rich in hydrating vitamins (Vitamin E is particularly good for adding moisture to dry skin) and antioxidant-rich fatty acids to restore the skin’s natural protective barrier 

    Sukin’s Purely Ageless Hydration Elixir is a great choice. It’s jampacked full of Crambe Oil, Vitamin E and Paracress Extract to deliver immediate hydration to tired skin. 

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  3. Best face oil for dry skin 
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    Best face oil for dry skin 

    The best face oils for dry skin are soothing and hydrating, like Sukin’s Certified Organic Rosehip Oil. Helping to maintain optimal skin health and relieve dry, itchy skin, it contains no less than 70% essential fatty acids and vitamins to help soothe, soften and hydrate.  

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  4. Best anti-ageing serum 
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    Best anti-ageing serum 

    Given the potency of oils and serums, this step can be particularly good for targeting the visible signs of ageing. 

    To firm mature skin, apply Sukin’s Intensive Firming Serum prior to moisturising. It blends Pure Ribose (our natural powerhouse firming active) with Acacia Gum to reduce the signs of ageing in just 14 days, while Rosehip Oil works to improve skin elasticity and fight premature ageing, and Cocoa Butter locks in moisture to help protect skin from environmental stressors. Firm, refined and smooth skin awaits! 

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See allface serums and oils here. 



Writer and expert