How To

How To Use Oils And Serums

how to apply serum

While most of us know to cleanse, tone and moisturise, not many realise that face oil and serum are the true heavy lifters of our skincare regimen.

They’re rich in potent ingredients and can tailor a routine to target your skin’s needs. Keep reading to discover what natural face oils are, how to apply serum, and how to find the best facial oil and serum blend for you.

What is serum?

Lightweight, absorbent and gel-like in texture, a face serum is filled with active ingredients that target specific skin concerns. It’s far more potent than a moisturiser and can penetrate deeper into the skin due to its smaller molecules.

What does serum do

Face serum can help to boost collagen production for firm, plump results, reducing the appearance of fine lines and wrinkles. It supports the eradication of dry, dull skin and welcomes a more radiant-looking complexion.

How to apply serum on face

Wondering how to apply serum? Let us explain! Face serum should be applied to clean, dry skin after cleansing, exfoliating and toning, but before moisturising.

It’s important to apply serum to a freshly cleansed base so the potent ingredients can effectively absorb into the skin. If there’s anything blocking the pores, these products won’t be able to perform as well as they can.

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What is face oil?

Despite differences in texture, face oil serves the same purpose in your skincare routine as a serum. They deliver concentrated ingredients to target specific skincare concerns. But, as the name suggests, they have a much oilier consistency and can take longer to absorb.

How to use facial oil

A face oil should be applied the same way as a serum: after cleansing and toning, but before a face cream.

To ensure all products work as effectively as possible, wait a couple of minutes between each step to give each product time to absorb.

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Should I use face oil, serum and moisturiser?

Serums and oils are often mistakenly viewed as interchangeable with your moisturiser. While there are moisturisers that can target specific skin concerns, the active ingredients in face oils and serums are far more concentrated.

Ideally, serums and oils should be used alongside your natural moisturiser. Apply the treatment first, allow to sink in for 2 minutes, then follow up with face cream.

How to find the best face oil or serum for your skin type

Given how specific serums and oils are, it’s worth having a few on hand to cater to your skin’s daily needs. Keep your cleanser, toner and moisturiser the same, then use a face serum or oil to tailor your routine.

  1. Best serum for oily skin 
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    Best serum for oily skin 

    While you may avoid layering skincare for fear of adding a thick layer of product to already oily skin, serums can actually help to balance sebum production.

    The best serum for oily skin is one with a lightweight texture that feels comfortable on the skin and doesn’t increase oil production, such as our Super Greens Facial Recovery Serum. It absorbs quickly and helps balance the skin’s natural oil production levels, reducing shine and the likelihood of blocked pores.

    Infused with detoxifying Super Green extracts of Kale, Spirulina and Parsley, this face serum for oily skin promotes a radiant, even-looking tone, while keeping skin lightly hydrated.

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  2. Best anti-ageing serum
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    Best anti-ageing serum

    The potency of oils and serums can be particularly good for targeting visible signs of ageing.

    To help firm mature skin, apply Sukin’s Intensive Firming Serum prior to moisturising. Its blend of Pure Ribose (our natural powerhouse firming active) and Acacia Gum can help to reduce signs of ageing.

    Meanwhile, Rosehip Oil works to improve skin elasticity and fight premature ageing, while Cocoa Butter locks in moisture to protect skin from environmental stressors. Firmer, more refined and smoother looking skin awaits with this anti-ageing serum!

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  3. Best serum for dry skin 
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    Best serum for dry skin 

    If your goal is to heal dehydrated skin, look for a dry skin serum that is rich in hydrating vitamins (Vitamin E is particularly good for adding moisture) and antioxidant-rich fatty acids to restore the skin’s natural protective barrier.

    Sukin’s Hydration Biomarine Face Plumping Serum is our best serum for dry skin. It’s rich in Sea Algae, Hyaluronic Acid and Maize Complex to deliver immediate hydration to tired skin.

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  4. Best face oil for dry skin 
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    Best face oil for dry skin 

    The best facial oil for dry skin is a soothing and hydrating one, like Sukin’s Certified Organic Rosehip Oil.

    Helping to maintain optimal skin health and relieve dry, itchy skin, this face oil for dry skin contains no less than 70% essential fatty acids and vitamins to help soothe, soften and hydrate.



    If you are trying a product or ingredient for the first time, we always recommend a patch test first.


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